Informa

Branding, Web Design

Creating a new global ‘on-boarding’ campaign for Informa

This project was to support the merger of Informa and UBM - two rapidly evolving and expanding multi-national companies. The key aim was to create a system that would provide information, support and guidance to staff through every step of the journey. This led to the design and creation of a new sub-brand and microsite known as The Hive.

I worked on this project during my time as a designer at Intermarketing Agency in Leeds.

© IMA (Intermarketing Agency)

The letter H (representative of ‘The Hive’) creates the foundation of the campaign mark while the interconnected framework represents teamwork and collaboration. The device is also an abstract take on the hexagonal shape found in beehives.

Illustrative elements parallex throughout the page to create an engaging landing page. Illustrations based around teamwork re-affirm the positive approach to the merge and the aspiration of a collaborative future.